For confidential information and advice contact the Stop it Now! helpline on

0808 1000 900

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If you want to ask a question or talk through any issues or concerns, call the Stop it Now! confidential, freephone helpline on 0808 1000 900.

The helpline is available from 9am-9pm Monday to Thursday and 9am-5pm Fridays. Alternatively you can contact us for help and advice via email at this address:, with a response in 48 hours.

Emails received at this address are anonymised to preserve confidentiality, but please do not include details such as telephone numbers as this would be classified as identifying information. Please see our confidentiality policy below.

Also note that emails may not be replied to immediately due to high demand for the service. We aim to respond to all emails within 3-5 working days. If you are looking for immediate help, please contact the Helpline by phone.

Please read the Stop it Now!
Confidentiality Statement

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SMART rules for adults to share with children

When you are dealing with children there are no hard and fast rules. A child’s ability to understand safety rules and to put them into practice depends on a number of things including how old the child is, how the child has been educated or even how confident the child is. To help a child learn any set of rules it is important to go through them and explain why you want the child to remember them. There is no ‘one-size-fits’ all but here are a few suggestions. 

Secrets. These can be good fun, but if they make us sad or confused it’s best to check them out with mum or dad or someone else you trust.
Mates. Take someone with you when you are going somewhere and stay together.
Always tell your parents, carer or someone else you trust where you are going, who you are with and when you will be back.
Respect your body and remember it is private. No one has the right to touch you on your private areas (those covered by your swim suit).
Tell your parents, carer or someone else you trust if someone or something makes you feel uncomfortable or frightened.

Download the child sexual abuse tips postcard

Our resources are free to download, and we want to continue to provide free information and research to help adults, parents and carers protect children from harm. However, as a charity we have limited funds available to develop and print materials and we welcome support from individuals. If you are interested in making a donation to help support our work please follow this link.

There are also SMART Rules that help adults consider some of the issues. Website Design & eCommerce Software Shopping Cart Solutions