For confidential information and advice contact the Stop it Now! helpline on

0808 1000 900

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If you want to ask a question or talk through any issues or concerns, call the Stop it Now! confidential, freephone helpline on 0808 1000 900.

The helpline is available from 9am-9pm Monday to Thursday and 9am-5pm Fridays. Alternatively you can contact us for help and advice via email at this address:, with a response in 48 hours.

Emails received at this address are anonymised to preserve confidentiality, but please do not include details such as telephone numbers as this would be classified as identifying information. Please see our confidentiality policy below.

Also note that emails may not be replied to immediately due to high demand for the service. We aim to respond to all emails within 3-5 working days. If you are looking for immediate help, please contact the Helpline by phone.

Please read the Stop it Now!
Confidentiality Statement

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SMART rules for parents and carers

Child sexual abuse is something adults would rather not think about or talk about – but the best way of protecting children from harm is for adults to do just that! By not being afraid to talk about the issues, with each other and with our children, we become much better able to understand the steps we can take to keep our children as safe as possible. There are no hard and fast rules, but here are a few suggestions on things to think about and how to start these important conversations with your family and friends.     Knowing where to start can be hard. There is no ‘one-size-fits-all' approach but these tips are a good starting point:

Secrecy. Sexual abuse thrives in secrecy. Children find it very difficult to tell anyone that they are being abused by an adult or another child. Talking to and listening to your child is the best prevention.
Monitor your child for signs that they are not happy. Be alert to the warning signs that they may be being abused.
Attention. Be aware of who is paying attention to your children and who their friends are. Don’t ignore any unease you feel about people showing interest in your child.
Respect your child’s wishes if they don’t want to be with someone or to stay somewhere. Discuss with them why they feel this way.
Talk openly to your children about keeping safe; and if your child does confide in you, listen calmly and be re-assuring.


Download the child sexual abuse tips postcard (English)
Download the child sexual abuse tips postcard (Welsh)

Our resources are free to download, and we want to continue to provide free information and research to help adults, parents and carers protect children from harm. However, as a charity we have limited funds available to develop and print materials and we welcome support from individuals. If you are interested in making a donation to help support our work please follow this link.

There are also SMART Rules for adults to share with children. Website Design & eCommerce Software Shopping Cart Solutions